2000+ Website Session Increase In 6 Months
Leda Machinery
- Doubled website conversions to 80 per month
- Achieved $8.50 cost per conversion in AdWords
- Boosted organic traffic by 2000+ within 6 months
- Increased monthly sales from 10-15 to 50+
Game Changing Results
overview of
Leda Machinery
- Industry: Woodworking Machinery
- Location: Nationwide HQ in Melbourne & Adelaide
- The Service: Industrial Woodworking Machinery
- Main Goal: Double the monthly website enquiries from 40 to 80
- Website: ledamachinery.com.au
THE GOALS
Leda Machinery targeted to double the monthly conversions from 40 to 80 via their website and improve conversion rates from enquiries to product sales. They aimed at reducing their Google AdWords cost from $70 to $20 per conversion and install proper tracking for understanding web-conversions’ sources.
THE OPPORTUNITIES
Leda Machinery's unrealised potential to dominate Google rankings for its own products indicated a substantial opportunity for growth in search engine visibility, positioning them as a top choice for customers seeking their specific machinery and tools.
THE CHALLENGES
The challenge for Leda Machinery was multi-dimensional. Firstly, doubling the website's monthly conversions required a comprehensive approach to digital marketing and website optimization to attract and convert more visitors. Secondly, reducing the cost per conversion in their Google AdWords campaigns from $70 to $20 demanded a more strategic and targeted approach to ensure maximum efficiency and effectiveness. Lastly, establishing a dominant position in Google rankings for their products involved overcoming the complexities of SEO and competing against other industry players for top spots in search results. These challenges necessitated a blend of technical expertise, strategic marketing, and a deep understanding of Leda Machinery's unique value proposition and customer base.
THE STRATEGY
To achieve Leda Machinery's ambitious targets, Entelech crafted a holistic digital strategy. We started by revamping their SEO approach to boost their visibility in Google search results, especially for their key products. This involved keyword optimization, content enhancement, and technical SEO adjustments to improve their site's ranking potential. Simultaneously, we undertook a thorough overhaul of their Google AdWords campaigns. By implementing more targeted and refined ad strategies, we aimed to reduce the cost per conversion from $70 to $20, ensuring a better allocation of ad spend and a higher return on investment. Additionally, we set up comprehensive tracking mechanisms on their website to accurately monitor the sources of web conversions. This data-driven approach allowed us to continually refine our strategies based on real performance metrics. Through these concerted efforts, our goal was to not only double Leda Machinery's monthly website conversions but also to solidify their online presence as a leader in their industry.
THE RESULTS
THE CLIENT'S WORDS
“Leda machinery have partnered with Entelech for the past 2 years for our SEO and development of our new Website. Our experience has been 100% positive – they are effective and pro-active and also very good communicators with feedback on what they have done and results achieved. They have the expertise and team to keep our Website performing well and also we have appreciated their input on ideas to further improve the sites effectiveness.”
